I have attended bicycle trades shows since I was a wee-lad. Some families have memories of road trips to the Grand Canyon or the annual trek to visit the Smithsonians. For me, it was bicycle trade shows. Year after year, I would file up and down the aisles, trudging through the endless maze of indoor/outdoor carpets, all while breathing in the noxious fumes of the countless rubber tires. As a kid, I loathed “the show,” as a teen I embraced it, and as an adult I worked them.
Five years into my hiatus from the industry, I continue to feel its pull. So, with bindles packed, the staff at BKW is taking this show on the road and heading out into the arid vastness of Nevada to take on yet another year of Interbike. September is the time of year when the North American bicycle industry squeezes itself under one roof for three days to sell, buy, catch up, and burn out. BKW has managed to bamboozle some unassuming industry folk into providing us with legitimate credentials for the three-day, bike extravaganza. We plan to go deep into the thick of it to scout out the coolest gear for the coming season; hopefully, there will be more than just carbon fiber stuff. Along the way, we’ll get the chance to hang with some PROs and leading figures of the industry.
Stay tuned… ’cause “when the soup is good, all is good.”