Mad Alchemy – Mango Love

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It was a year ago that we first reviewed a Mad Alchemy product. Back then, their product offerings were a lot smaller and they had a reputation yet to be forged. Fast forward 12 months and the name Mad Alchemy is synonymous with crisp fall mornings and the scent of race day (not to mention, the “Yankee mentality”).

Here at BKW, we thought it was only fitting that with shorter days and discussions of +1 lap, we take a look at a new product from the crew in Merrimac, MA: Mango Love. Mango Love is a non-warming embro that provides a water-repellent layer between the skin and the elements, delivering long on the PRO shine and, like all Mad Alchemy offerings, avoids the medicinal scent of traditional embros in favor of a more whimsical and fruity fragrance.

Overall Heat Rating – None. In fact, when traveling over 20 m.p.h., this stuff has a reverse effect.
Euro Style Rating – Wicked high. Keep the application to a minimum and you might almost dare to peel a light-colored short off without the post-ride leg wipe down. Almost.
Smell - Fragrant. Think refined car wash air freshener.
Durability – Surprisingly high. A towel will do the post-ride job, but Mango Love will hold off a light rain for a few hours.

Back in August on race day, I awoke to overcast skies, misty rain, and a 55-degree start temp. The borderline temps and promise of rain left me torn between proper leg warmers and an embro. With inevitable climbing temps and the fear of overdressing, I opted for the embro concoction: a mix of two job-specific ointments, which proved to be the perfect combo. For the critical muscles and tendons, I applied a layer of the Mad Alchemy Medium, a specific, targeted application. For a water-resistant barrier over the top, I applied an all-over layer of Mango Love, effectively trapping the heat beneath. The result: less heat, which was appreciated as the temps and efforts climbed, and a preservation of the heat (evident during the post-race clean up). The Mad Alchemy cocktail and the bid for overall mid-pack anonymity both proved successful.

Mango Love is served up in a tidy glass container with a clean PROfessional label and carries the endorsement of none other than the crew at Embrocation Magazine. Dip your fingers into the jar and one of your first sensations will be the smooth and buttery texture of Mango Love…a significantly different sensation than the granular coarseness of the Medium. Upon application, the Mango goes on with minimal effort, covering necessary areas with ease and resulting in a polished look. The sheen is evident even with a light coating and, when applied sparingly, the flypaper effect so common in oil-based products, is non-existent. With discussions surrounding temperature always being subjective, every rider has a varying tolerance for cold. With November temps varying as much as 40 degrees in either direction, the Mango Love will find its sweet spot between May and October effectively making it one of the best smelling and best all-around embros we’ve tried.

ABOUT BKW

For many professional cyclists the Spring campaign is the toughest of the season; it means training from October until March in the worst, character-building weather conditions Europe can dish out. This weather and the suffering that is bicycle racing breed characters known as “hardmen”.

Select cyclists tackle these conditions in shorts, long sleeve jerseys or short sleeve jerseys with arm warmers, wind vests, and shoe covers. A true hardman opts to forgo the knee or leg warmers and instead chooses an embrocation, or liniment to cover the knees. This liniment provides warmth for the legs and keeps the blood circulating and muscles supple. Embrocation and the sheen created is affectionately known as “Belgium knee warmers”. The hardest of cyclists will sport bare legs in the most ruthless of conditions.

Belgium Knee Warmers are indicative of the many subtleties that make professional cycling so enthralling.


BKW
Radio Freddy
I spent 20 years of my life working in the bicycle industry, turning wrenches and selling bikes for some of the industry’s best shops. I have extensive experience designing and constructing frames in both steel and titanium and have performed thousands of bike fits. I am passionate about bicycles in all forms. The bicycle provides me with physical and mental health and taps me into a social pipeline that allows me to share my passion with others. I ride as often as possible and love the flow of a hard group ride. Check back for musings about all things road cycling and, especially, the Spring Classics. The devil is in the details and I am an expert in the useless minutia that makes up our discipline. I created BKW back in 2006 as an outlet for my unbridled love for cycling and over the past three years, BKW has offered up a number of wonderful opportunities that I never dreamed possible. I look forward to bringing you the adventures that will write the next chapter of BKW.


CONTRIBUTORS

Peter Easton
Peter Easton is the founder and Director of Velo Classic Tours, a tour company focused on providing an unmatched cycling-centric experience. Whether knee deep in mud and manure in the French countryside or atop a Hors Categorie climb, Velo Classic Tours strives to bring its clients as close to cycling’s inner circle as possible. Peter’s access to the races and PROs that make up our sport gives BKW a perspective few can match.

TK
TK’s passion for the Classics burns brighter than a three alarm fire and that may be fitting given that his day job is fire fighter and first responder. TK loves Belgian brews, Mapei’s glory years, high volume tubulars and the ride of a classic 32 hole wheelset. Ty’s experiences chasing the Classics has brought BKW some amazing content in the past with a promise of more to come. Past contributions include the interview with Scott Sunderland and some great shots from the edge of Roubaix’s cobbles.

Patrick Brady (Padraig)
Cycling is a sport that appealed to my sense of fun in a way that few other things do. First, there’s the toy: I love the bicycle itself and its immediate, mechanized glory. Then there’s the thrill of human-powered movement at a rate no foot can match. We have the ability to devote ourselves in a nose-to-grindstone way to the pedaling without it ever actually seeming like work, and yet, you know you’ve worked; no one in a cubicle has ever strained to the point of forgetting his own name. And while each of those things is lovely, riding a bike downhill is one of my most favorite endeavors in life. From the first time I did it when I was six up to, well, earlier today, riding a bike downhill is as simple and gleeful a pleasure as my son’s smile.

So that’s they why of cycling for me. I can’t imagine not doing it. But my path to this point has been … oblique. I began working in bike shops in 1987 and it was a great way to finish undergraduate school and make rent when I went off to graduate school. But I soon became interested in more than just selling and working on bikes. I wanted to work in the industry. I got my mechanic’s license, became certified in the Fit Kit, and started freelancing for a little East Coast mountain bike magazine you might know: Dirt Rag. Back then it was black-and-white and saddle-stitched, not the full-color, perfect-bound lovely it is now. I got involved in another regional called The Ride and was introduced to Important People, some of whom remain forces in my life.

For the early to mid-1990s, my professional life embraced racing, wrenching and writing. It was an odd mix, but one I was determined to make pay off. My credits began to grow and include bigger publishers, such as VeloNews and even Bicycling.

In 1996, I was offered my dream gig: to join the staff of Bicycle Guide magazine. I left New England for California and set myself to the task of really learning what makes a great road bike tic. But as they say, all good things get squashed, and after just a few years the magazine was folded by our publisher. No worries, I had ideas of my own.

In 2002 I launched Asphalt Magazine. It was the realization of yet another dream, to publish a magazine befitting the quality of the world’s finest road bikes. Our run was cut short due to a disagreement between my partner and me. I’ll leave it at that. I still take pride in the work we did and smile when someone tells me it was the best bike magazine they ever read.

It was in promoting Asphalt at a VeloSwap event that I met Radio Freddy. We quickly realized we had crossed paths in the past and were kindred spirits. We discussed him becoming involved in the magazine, but the stars didn’t quite line up.

In 2006, Radio Freddy dropped me a note to let me know he had started a little cycling blog and invited me to contribute to it. At the time, my understanding of blogs—especially cycling blogs—was that they generally consisted of minutiae about one’s day-to-day travails. I wasn’t sure what I had to contribute; my life is only interesting to me (and my mom and dad).

He persisted and I dropped by the obscurely tagged Belgium Knee Warmers from time to time. Gradually I began to see that it wasn’t about Radio Freddy, it was about cycling and celebrating the sport we can’t live without. “Well,” I thought, “I can get behind that.”

The turning point came with the hubbub surrounding Tom Boonen’s back troubles after moving from Time to Specialized. I knew a fair bit about how the company pursues product development and had a great deal of respect for their work. I knew there was more to the story and saw the opportunity to investigate my favorite thing in the world: The Why.

That was the beginning of the beginning. Radio Freddy made me a regular contributor to BKW and even prompted me from time to time to explore something. In my tenure here I discovered an untapped vein for cycling meditations, ideas that had been brewing without my even knowing it.

Of all the work I have ever published, BKW holds some of my most cherished pieces, works for which I’ll remain proud all my days. There’s nothing more satisfying than when I think I’ve tapped a universal truth and shined a light on an experience we have all had, but may never have put to words.

My departure to begin my own blog, Red Kite Prayer, came as a result of wanting to pursue my own creative and entrepreneurial vision for a blog. I didn’t want to end the collaboration with Radio Freddy, but we couldn’t both be captains of the same ship. And while blogging can be a great hobby to pursue in the evenings after the kids are asleep, I saw the opportunity to create an alternative to the big publishers; I wanted to put the whole of my effort into it.

Radio Freddy and I have agreed to find opportunities to continue to collaborate; we’re not sure what form it will take, but we have ideas. You’ll probably see my name here from time to time and his name over at RKP on occasion. You’re a great readership and it has been your support that gave us the chance to explore and grow.

Oh, and my nom de plume? It’s an old nickname from a mentor and in it are echoes of the Irish priest who baptized me. I adopted it just to see if we could gather readers simply on the quality of our work.

Friction Freedom Chamois Cream

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The fall is my favorite time to try out new products. When my mileage and intensity are down it is a good deal easier to incorporate a new variable into my routines. This fall we were introduced to a number of new chamois creams.

Radio Freddy and I came up old-school, applying Noxema to the undercarriage to ward off saddle sores and miscreant chafing. Back then my issues were always chafing and saddle sores in an around my perineum. Somewhere along the line, pads improved and my trusty Noxema fell out of use.

And then I began using a wardrobe’s-worth of team shorts that were poorly cut. As a result, I experienced chafing in some new places and on some pretty sensitive instruments.

Now chamois cream users fall into one of two camps. Either you put it on the pad, or you put it on your skin. I prefer to lather up my personal contact points as it were. I briefly went back to the old standard bearer of Bag Balm, for the simple reason that while I liked the cool feel of Noxema, I had never put applied it to the reproductive apparatus. The menthol effect felt not just alien, but a bit wrong. After being reminded that the active ingredients that produce the Vap-O-Rub feeling are natural antibacterial agents, I knew what I needed to do: Get over it.

The upside to the minty zing is that I know instantly if I missed a spot. The feeling does make for a lively start to the morning.

Since getting comfortable with the magical menthol experience, I’ve tried a number of new chamois creams. And while I never thought I’d get excited about a new chamois cream the way I can for a new embrocation, Friction Freedom changed my outlook.

I’ve noticed that a few of the chamois creams out there get absorbed fairly quickly and that my skin ends up feeling like I put a hand lotion on it a few minutes ago. Not so with Friction Freedom. I was three hours into my first ride with the stuff when I made a bathroom stop. I had some trouble with my grip.

Friction Freedom is paraben-free, and while I don’t know much about parabens, I’d like anything that’s going to be on my skin for longer than it takes to watch a Francis Ford Coppola movie to be controversy-free. These preservatives are cause for concern for estrogenic activity and as carcinogens, so leaving them on your skin all day might not be the healthiest option.

Getting to the end of a 5-hour ride with a surface slicker than a politician’s pitch is just my idea of comfort. I kinda wonder if this stuff might not have a second life in a, uh, more amorous application.

Check out Friction Freedom.

Elite Ozone 03 Thermogel Forte – Intensive Warming

DSCN0823Elite has been making embrocations for many years, but this spring will be my first go with this hugely Euro company. Elite is one of the top sponsors of PRO teams, which of course makes it ideal for someone who is obsessed with the PRO style.

Today’s conditions: Overcast, mild, rain showers developing, 4º C, wind at 25 kph, knee warmers as first layer of protection.

The Ozone product comes in various styles to suit almost any pre- or post-race need, from hair removal to post-ride massage. I believe they also make a car wax, but I have calls into some peeps to confirm. Thermogel Forte comes in a flip-top container making application easy and clean. The product is cloudy in color and has a thin, watery feel to it. The smell is amazing, and will remind you of any pre-race parking lot. Thermogel goes on easily and rubs in leaving a medium “almost too Euro for you” look. Pair this medium sheen with a subtle pair of Oakley M Frames and you have achieved the “sleeper” look: someone who is low-key, yet provides the group with cause for growing concerns.

What’s most impressive about this Belgium knee warmer is the fact that once applied it disappears from your consciousness, leaving only a hint of shine, until the cold or wet arrives. On this particular day, the rain and cold settled in during the middle of the ride, and as the temps dropped and the rain fell, I could feel the embro punching in for its day at the office. With the rain raging full-on, we rode another 1 1/2 hours and, although I could feel neither my fingers nor my toes, my lower legs felt great!

Once home and into a warm shower, the Ozone gave me one last reminder that it was on the job. However, washed off with mild soap and a bit of elbow grease unlike the Qoleum Hot that required a wire brush and some paint thinner.

Like all great gear, the Ozone Thermogel only made itself known when it was called into action and, in my opinion, this is the mark of a great product. Like everything I feature in BKW, I paid for this product out of my own pocket, so I have no reason to sugarcoat a product that is not worthy.

If you’re looking for a great embrocation for the early spring or late summer/early fall, this could be it.

Overall Heat Rating – mild to warm
Euro Style Rating – Medium, a light sheen
Smell – Medicinal, PRO as hell, and keeps on stinking even 2 hours into your ride
Durability – Extremely high, three hours total, two in the rain with no fenders and the Ozone kept things comfy.

The Thermogel will be my go-to embro until the sign-in temps reach the 18º C mark. At that point, I will move to a higher temp embro like cajaputi, which works well in the higher temps and helps acheive the insane PRO style. The month of May should provide pleasant enough temps for me to ditch the knee warmers and let my embrocation provide all the protection. If the Thermogel delivers at the knee level as well as it does on my calves, we are PROGRAM GO!