Posted by Radio Freddy, November 30, 2009 | Embrocation | PRO Style 
It was a year ago that we first reviewed a Mad Alchemy product. Back then, their product offerings were a lot smaller and they had a reputation yet to be forged. Fast forward 12 months and the name Mad Alchemy is synonymous with crisp fall mornings and the scent of race day (not to mention, the “Yankee mentality”).
Here at BKW, we thought it was only fitting that with shorter days and discussions of +1 lap, we take a look at a new product from the crew in Merrimac, MA: Mango Love. Mango Love is a non-warming embro that provides a water-repellent layer between the skin and the elements, delivering long on the PRO shine and, like all Mad Alchemy offerings, avoids the medicinal scent of traditional embros in favor of a more whimsical and fruity fragrance.
Overall Heat Rating – None. In fact, when traveling over 20 m.p.h., this stuff has a reverse effect.
Euro Style Rating – Wicked high. Keep the application to a minimum and you might almost dare to peel a light-colored short off without the post-ride leg wipe down. Almost.
Smell - Fragrant. Think refined car wash air freshener.
Durability – Surprisingly high. A towel will do the post-ride job, but Mango Love will hold off a light rain for a few hours.
Back in August on race day, I awoke to overcast skies, misty rain, and a 55-degree start temp. The borderline temps and promise of rain left me torn between proper leg warmers and an embro. With inevitable climbing temps and the fear of overdressing, I opted for the embro concoction: a mix of two job-specific ointments, which proved to be the perfect combo. For the critical muscles and tendons, I applied a layer of the Mad Alchemy Medium, a specific, targeted application. For a water-resistant barrier over the top, I applied an all-over layer of Mango Love, effectively trapping the heat beneath. The result: less heat, which was appreciated as the temps and efforts climbed, and a preservation of the heat (evident during the post-race clean up). The Mad Alchemy cocktail and the bid for overall mid-pack anonymity both proved successful.
Mango Love is served up in a tidy glass container with a clean PROfessional label and carries the endorsement of none other than the crew at Embrocation Magazine. Dip your fingers into the jar and one of your first sensations will be the smooth and buttery texture of Mango Love…a significantly different sensation than the granular coarseness of the Medium. Upon application, the Mango goes on with minimal effort, covering necessary areas with ease and resulting in a polished look. The sheen is evident even with a light coating and, when applied sparingly, the flypaper effect so common in oil-based products, is non-existent. With discussions surrounding temperature always being subjective, every rider has a varying tolerance for cold. With November temps varying as much as 40 degrees in either direction, the Mango Love will find its sweet spot between May and October effectively making it one of the best smelling and best all-around embros we’ve tried.
Posted by Radio Freddy, November 27, 2009 | Paris Roubaix 2008 | PRO Style | Spring Classics | Technology
Posted by Radio Freddy, November 24, 2009 | PRO Style | Spring Classics | Technology
Posted by Radio Freddy, May 27, 2009 | Padraig | PRO Style  Since my earliest days of racing, I found the role of domestique oddly sexy. The nearly behind-the-scenes efforts of a leadout rider to ensure the team’s success was a part I was born to play. Watching stylish riders like Ron Kiefel and Sean Yates do their work with pride made those silent efforts even cooler.
In watching other riders play the role of draft horse, I was filled with a sense of nationalistic pride; as if taking a bullet at the front of the field was an act of patriotism. The more ignominious the finish, the more self-confident and solid the ride was. Seeing a rider finish five or ten minutes down on the field, but roll in relaxed, without the frantic pedaling of someone showing off for the cameras is large-scale PRO. Soft pedaling across the line means you are secure you’ve done your job well, very well.
There is a flip side to the role, though. There are those episodes when the rider is treated more lame mule than valued draft hose. It might be something that I alone am sensitive to, but I took it as a point of pride that when I rolled up to a rider with pockets full of bottles, I had one ready to hand off. If a rider grabbed a bottle out of my pocket, I was a mule.
Similarly, I loved nothing more than finding my team leader buried in the field and giving a tap on the ass to say, ‘Hop on, I’ll take you back up front.’ If someone tapped me on my butt to say, ‘Take me to the front,’ I wasn’t really doing my job.
Being asked to do the role of a domestique diminishes that role. The value of a great domestique is the ability to read the race and watch the time. Providing bottles on a schedule, keeping the boss out of the wind, fed, hydrated and near the front is the job. Do that without someone asking and you’re valuable. It’s not much different from the jobs we all do by day: The most valuable employees are the ones who know how to jump in without instructions. It’s what made Radar O’Reilly’s character on M*A*S*H* so funny: He had paperwork filled out before the colonel asked for it. The best domestiques are as strong as two men and smell need like bees smell fear.
The height of PRO is watching a rider kill it at the front with the team leader sitting on his wheel, mouth closed—both relaxed and silent. Silence is the truest test of a great domestique; the best one is the guy no one needs to talk to.
Image courtesy John Pierce, Photosport International.
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FEATURED INTERVIEW A Talk with Andy Hampsten
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FEATURED VIDEO 2006 Giro di Lombardia
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